Farmers Tauranga Development | Development Progress

Farmers Tauranga Development

Key Facts

  • $200 million development
  • 8000 square metres of retail, on two levels
  • First-floor dining precinct with gourmet cafes and restaurants
  • 322 car parks on 5 levels
  • Publicly available car parks to triple from the number at the old Farmers site
  • Farmers to return to the building in 2021
  • New retailers to join
  • 23 luxury town houses
  • 97 high-end apartments, in two towers

From the corner of Elizabeth Street and Devonport Road two high-end apartment towers grace the Tauranga CBD skyline.

The stunning Farmers frontage on the corner of First Avenue and Devonport Road. The flagship store will rival department stores internationally.


The new building will host retail stores on two levels. A significant amount of space on the second level will be reserved for gourmet restaurants, creating an experience for visitors who wish to combine shopping with dining.

The building will also feature 23 luxury town houses on the podium above the retail level, with two towers offering an additional 97 high-quality apartments.

This blend of retail, residential and dining has never been attempted before in New Zealand. For that reason alone, the new building will be truly iconic.

“This is an exciting time for the development of Tauranga’s CBD. Farmers’ commitment to expedite the redevelopment is welcomed and will spearhead a groundswell towards a more vibrant and attractive city centre.”

Mark Irving, Priority One business partnership manager

Multi-level retail combined with a residential aspect aims to revitalise the CBD.


High-quality interior spaces will extend from public areas to the apartments and town houses, with a concierge service as an integral part of the development.

"We’re happy to see this project moving from the drawing board to becoming a reality. Farmers are not wasting any time to get this moving, and it’s good to see a commitment to returning to the iconic site as soon as possible."

Chamber of Commerce chief executive Stan Gregec

Architectural timber detail creates an impressive entrance to the apartment towers.

The residents’ lounge creates a sense of community with apartment residents.

Retail Stores

The new building will have 8000 square metres of retail space on two floors.

Farmers will return to the building in 2021 bringing an international-quality flagship store to the CBD.

Joining Farmers will be several iconic New Zealand brands, including:

  • Whitcoulls
  • Stevens, the kitchen specialists

Subway has also been confirmed as a tenant.

The Elizabeth Street frontage will bring a fresh look to the city as well as an array of new retail options.

The laneway dining precinct is set to enliven the Tauranga city dining scene.

This view from the corner of Elizabeth and Grey Streets gives an impressive perspective of the development’s scale.


The new building will feature 97 high-end apartments in two towers and 23 luxury town houses.

Many people have expressed interest in buying these off the plans. However, we prefer to build them first before placing them on the market.

You can keep informed about the availability of apartments and town houses by registering below.

“This is a major project that will not only bring economic benefit to the city centre, but also vibrancy and confidence for businesses and shoppers alike. We welcome the Farmers development and look forward to the project taking shape.”

Nigel Tutt, chief executive of Priority One

Building Partners

Elizabeth Properties Ltd has committed to using local industry, resources and talent where possible.

Ignite Architects’ Tauranga branch has been heavily involved in the design of the building.

Hawkins is our main building partner on this project.

The local branch of project management firm RCP,with input from expert consultants, has developed a construction management plan that aims to minimise disruption to the public and neighbouring businesses as much as possible.

The building is being constructed under an accelerated timeframe to minimise disruption and to provide certainty to Farmers’ customers, staff and the public. Some 400 workers are expected to be involved when construction is at its peak.

“A project of this size will have a positive impact on the economy and the vibrancy of our city. It will surely raise the bar for city retail experiences.”

Greg Brownless, Tauranga Mayor

24 architecturally designed townhouses will line First Avenue with multi-level public car parking underneath.

The Vision

The Farmers corner has a long history of retail stretching back to its roots as a mall in the early 1970s.

View some historic newspaper clippings.

We want to build on that tradition by offering a superior shopping experience, on multiple levels, with multiple retailers and 322 car parks. We also want to offer CBD apartments and townhouses that will help pump life into the streets of Tauranga.

Elizabeth Properties Ltd (part of the James Pascoe Group) committed to this vision after discussing ways to enhance the iconic Farmers corner. We came to believe that Tauranga’s CBD has a bright future, and we decided to back that belief with a significant investment.

Local contractors and workers are heavily involved. It’s our project, but it’s Tauranga’s building.

Farmers will return to a new and improved space, helping to reinvigorate Tauranga's CBD so that it truly becomes the heart of the city.

“The mix of retail, town houses, apartments and car parking will be a game-changer for the southern end of the CBD.”

Brian Berry, chairperson of Mainstreet Tauranga
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Register Your Interest

To register your interest in the high-end apartments and luxury town houses, fill in your details here. We will send you a regular newsletter with updates on the development. Please note that the apartments and town houses are not being sold off the plans.